Ability to generate unprecedented value per-square-foot. Katie Rodgers will collaborate with a team of professionals in the creation
of something utterly unique. Not just a new place to live but a new way of living.
Predevelopment Planning
In order for a new development to be successful strategic planning and positioning must be employed from it's inception. Therefore,
extensive market studies that evaluate the industry demand, the target demographic and the potential competition are essential in
creating a strategic sales plan. Once a site has been acquired, a design program is structured for the best mix, sizes of units and
amenities and finishes that will optimize sellout price. In conjunction with the project architect, floorplans will be refined
and amenities will be evaluated to reflect the preferences and priorities of the specific target market.
Marketing and Advertising
An effective marketing plan begins with a powerful brand concept. Knowing this Katie Rodgers along with a select group of
professionals customize an innovative, all encompassing marketing campaign based on the project location, amenities, aesthetic
and target market. Observing industry trends, Katie Rodgers develops a strategy that will resonate with buyers while staying within
client’s budget. Monitored by weekly meetings to track progress, this approach leads to solid and swift sales results.
While the design development is still in progress, the marketing process begins, by establishing the identity for the project and the
theme that will convey its unique aspects. The marketing process continues thereafter with the designs of the public relations and
advertising campaigns and the development of marketing materials, as well as the creation of a sales office. For the sellout phase,
subject to client’s approval a team of seasoned experienced sales staff is implmentated that best reflect the target market for
the project.
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